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Michael Goldstein, known as "Looch," worked games in Coney Island for over half a century. He started out in 1954 at age twelve, earning 75 cents an hour, and by his fourth year was a partner in the game. "It was a different era, a different culture," he says. Looch grew up at 2907 Mermaid Avenue in an apartment above Rosenberg's Deli and recalls all the stores and attractions in the neighborhood.