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Wilensky Hardware on Mermaid Avenue is an anchor of the community and the oldest family-owned business in Coney Island. The store survived a century of urban renewal, arson, hurricanes, crime waves, and the civic neglect that led to the closing of hundreds of similar businesses along a once bustling avenue that has recently recovered from years of decline. Steven Feinstein's family opened Wilensky's in 1920 and he has run the store for the last fifty years, catering to the needs of a neighborhood in transition. This is the ultimate story of survival against all odds.