After closing his Mermaid Avenue market in 2009, Jimmy Prince, now 82, remains active and was profiled in New York Magazine’s “My Day.” In the summer, he volunteers at the Coney Island History Project exhibit center, where his longtime customers are delighted to see him again.
“Prince of Mermaid Avenue,” a film about Jimmy Prince by History Project Executive Director Charles Denson, is now available for viewing on his Coneyologist channel on YouTube. The film won Best Documentary at the 2009 Coney Island Film Festival. This 60-minute feature is based on more than 60 hours of raw footage shot over a three-year period.
Jimmy Prince was the last link to what Mermaid Avenue meant to Coney Island in the “good old days.” The Avenue was once a bustling street of family-run mom-and-pop stores. Each block had bakeries, luncheonettes, five-and-dimes, clothing and shoe stores, furniture stores, delis, and butchers. It was a tight-knit community.
The city’s urban renewal plan of the 1960s called for the demolition of the entire West End, including Mermaid Avenue, and few businesses survived the development onslaught. Jimmy Prince transformed his Major Meat Market into the soul of an earlier era, a cordial oasis of tradition and hope, a throwback to what Coney Island was and what many dreamed it could be again one day. Prince worked at Major’s for sixty years, seven days a week, twelve hours a day, and formed a unique relationship with a community that hungered for respect.
When he finally faced retirement,the decsion to close the store dragged on for over a year. He dreaded making a formal announcement about the store’s closing, but his friends could sense it was coming. His loyal customers expressed their love for him and their fear for a future without him. This film documents Jimmy’s decision to retire and the painful process of leaving the Coney Island community that he loved and supported for so many years.
Jimmy Prince poses for photo with visitors from Spain on a recent Coney Island History Project Walking Tour. The Prince of Mermaid Avenue, who had just come from a walk to and from Sea Gate and a bite to eat at Tom's, stopped to regale the group with Coney Island stories